What is a major advantage of using computers for directly recording behaviour?

The correct answer is 'High precision and real-time data collection'.

Key Points

• Using computers for directly recording behaviour offers several advantages, particularly in terms of precision and real-time data collection. This practice is crucial in various fields such as psychology, behavioural sciences, and even user experience research, where accurate and immediate data capture can significantly enhance the quality and reliability of findings
• High precision and real-time data collection:
  • Accuracy: Computers can record data with high precision, capturing minute details that might be missed by human observers.
  • Real-time Analysis: Data is recorded and processed instantly, allowing for immediate analysis and adjustments if necessary.
  • Consistency: Eliminates human error and variability in data recording, ensuring consistent and reliable data.
  • Efficiency: Speeds up the data collection process, saving time and resources.
  • Complex Data: Capable of handling and analyzing complex datasets that might be challenging for manual processing.

Additional Information

• Filing paper-based reports:
  • Inefficiency: Paper-based methods are time-consuming and prone to errors during data entry and analysis.
  • Storage Issues: Physical storage of paper records can be cumbersome and inefficient.
  • Delayed Analysis: Data needs to be manually entered into systems later, delaying analysis and decision-making.
• Only post-session analysis:
  • Limitation: Only analyzing data after sessions can miss out on real-time insights and adjustments.
  • Reactive Approach: This method is reactive rather than proactive, potentially missing opportunities for immediate intervention.
  • Time-Consuming: Post-session data processing adds extra time to the research cycle.
• Manually entering data:
  • Error-Prone: Manual data entry is susceptible to human error, which can compromise data quality.
  • Time-Intensive: Requires significant time and effort to input data accurately.
  • Inconsistency: Different individuals may record data differently, leading to inconsistencies.