Who propounded the "Achievement motivation theory"?

Question

Question

This question was previously asked in

UGC NET Library & Information Science Paper 2 - 11 Jul 2022 Official Paper

Answer 1

The correct answer is McClelland:

Key Points

David McClelland:
- David McClelland has developed an Achievement Motivation Theory.
- This theory is also widely recognized as Need Achievement Theory, Need Theory, and Three Needs Theory.
- David McClelland gave a model of motivation which is based on three types of needs, namely, achievement, power, and affiliation. They are as follows:
  - Need for achievement (n-Ach): a drive to excel, advance and grow;
  - Need for power (n-Pow): A drive to influence others and situations;
  - Need for affiliation (n-Aft): A drive for friendly and close interpersonal relationships.

Additional Information

Clayton P. Alderfer:
- Clayton P. Alderfer developed the EGR theory (Existence, Relatedness, and Growth).
- This theory was published originally in the journal Organizational Behavior and Human Performance.
Frederick Herzberg:
- In 1959, Frederick Herzberg, a behavioral scientist proposed a two-factor theory or the motivator-hygiene theory.
Douglas McGregor:
- In his book, ‘The Human Side of Enterprise’, McGregor’s Theory of Motivation explained Theory X and Theory Y.
- Theory X stands for the set of traditional beliefs held, while Theory Y stands for the set of beliefs based on researchers in behavioral science which are concerned with modern social views on the man at work.