The behaviouristic model of communication asserts that

A. Behaviours are learnt in social situations

B. Behaviours are learnt in external situations only

C. The mental state of individual is important

D. The mental state of individual is unimportant

E. Communication techniques for cultural change include both verbal and non-verbal messages.

Choose the most appropriate answer from the options given below:

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UGC NET Paper 1: Held on 2nd Mar 2023 Shift 2
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  1. A, B, C Only
  2. B, C, D Only
  3. A, C, E Only
  4. C, D, E Only

Answer (Detailed Solution Below)

Option 3 : A, C, E Only
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UGC NET Paper 1: Held on 21st August 2024 Shift 1
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Detailed Solution

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The correct answer is A, C, E Only
Important PointsThe most appropriate answer from the given options is A, C, E.

  • The behavioristic model of communication asserts that behaviors are learned in social situations (option A) rather than solely in external situations (option B).
  • It recognizes the role of social interactions and environmental influences in shaping individuals' behaviors.

The model also acknowledges the importance of the mental state of the individual (option C). It recognizes that internal mental processes, such as thoughts, attitudes, and emotions, can affect communication and behavior.

  • Additionally, the behavioristic model acknowledges that communication techniques for cultural change include both verbal and non-verbal messages (option E).
  • It recognizes that cultural change and influencing behavior can be achieved through various forms of communication, encompassing spoken and non-verbal forms of expression.
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