A group of closely related products constitute a ................... .

The correct answer is - Product line

Key Points

• Product line
  • A product line refers to a group of closely related products that are marketed under a single brand or category.
  • The products in a line often share similar characteristics such as:
    • Functionality (e.g., skincare products in a cosmetic brand).
    • Target market (e.g., luxury items for high-income customers).
    • Distribution channels (e.g., online stores or retail outlets).
  • Examples include:
    • Apple's range of iPhones as one product line.
    • Samsung’s line of washing machines.

Additional Information

• Product Mix
  • The product mix refers to the total range of products that a company offers across all its product lines.
  • It includes:
    • Width: The number of product lines a company offers.
    • Length: The total number of products within those lines.
    • Depth: The number of variations within a product line (e.g., different sizes, colors, or models).
    • Consistency: How closely related the product lines are in terms of use or production.
• Product Quality
  • Product quality refers to the overall standard or grade of a product in terms of its performance, durability, and reliability.
  • Higher product quality typically leads to greater customer satisfaction and brand loyalty.
• Uniformity
  • Uniformity refers to the consistency of a product's quality and characteristics across different units of production.
  • It is not directly related to a group of products but rather to individual product standards.